Reception of Stuart Hall’s Encoding/Decoding Concept in Cinema Studies
https://doi.org/10.58186/2782-3660-2023-3-4-35-57
Abstract
One of the key theorists in cultural studies, Stuart Hall, was the author of the influential concept of encoding/decoding, which has had a significant impact on many sociocultural studies. The concept of encoding/decoding is well-known in Western academia but has not received due attention in the Russian academic community. Reception of Stuart Hall’s works in the academic community can be divided into two types: direct and indirect. Direct reception is articulated in the researcher’s explicit intention to use Hall’s theory in their own work. Indirect influence is manifested in researchers using Stuart Hall’s theory without directly referencing his works. Thus, in studies on audience reception or media representation, many scholars adopt his theory as a common reference point. Stuart Hall’s ideas have become so popular that some scholars do not see the need to cite Hall’s works or reference them without a thorough understanding of the specificity of his concepts. This paper explores the heuristic potential of Stuart Hall’s media theory and analyzes its applicability in the contemporary field of cinema studies. The study demonstrates that Stuart Hall’s media theory possesses significant heuristic potential and can be integrated into modern film research with certain modifications.
About the Author
A. Platonov
National Research University — Higher School of Economics (HSE University)
Russian Federation
Russian Federation
Arsenii Platonov
Moscow
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Review
For citations:
Platonov A. Reception of Stuart Hall’s Encoding/Decoding Concept in Cinema Studies. Versus. 2023;3(4):35-57. (In Russ.) https://doi.org/10.58186/2782-3660-2023-3-4-35-57
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