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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">versus</journal-id><journal-title-group><journal-title xml:lang="ru">Versus</journal-title><trans-title-group xml:lang="en"><trans-title>Versus</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2782-3660</issn><issn pub-type="epub">2782-3679</issn><publisher><publisher-name>Институт экономической политики имени Е.Т. Гайдара</publisher-name></publisher></journal-meta><article-meta><article-id custom-type="elpub" pub-id-type="custom">versus-21</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ПОЭТИКА ДЕНЕГ: ЛИТЕРАТУРА VS ЭКОНОМИКА</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>THE POETICS OF MONEY: LITERATURE VS MONEY</subject></subj-group></article-categories><title-group><article-title>От экономики слова к экономике образа Распространение иллюстрированных исторических изданий в первой половине XIX века</article-title><trans-title-group xml:lang="en"><trans-title>From Economy of the Word to Economy of the Image. Distribution of Illustrated Historical Publications in the First Half of the 19th Century</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Чернышева</surname><given-names>М.</given-names></name><name name-style="western" xml:lang="en"><surname>Chernysheva</surname><given-names>Maria</given-names></name></name-alternatives><bio xml:lang="ru"><p>Мария Чернышева </p><p>Санкт-Петербург</p></bio><bio xml:lang="en"><p>Saint Petersburg</p></bio><email xlink:type="simple">mariachernysheva@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Санкт-Петербургский государственный университет</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Saint Petersburg University</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2022</year></pub-date><pub-date pub-type="epub"><day>22</day><month>07</month><year>2022</year></pub-date><volume>2</volume><issue>1</issue><fpage>164</fpage><lpage>184</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Чернышева М., 2022</copyright-statement><copyright-year>2022</copyright-year><copyright-holder xml:lang="ru">Чернышева М.</copyright-holder><copyright-holder xml:lang="en">Chernysheva M.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://versus.elpub.ru/jour/article/view/21">https://versus.elpub.ru/jour/article/view/21</self-uri><abstract><p>В фокусе статьи — несколько богато проиллюстрированных российских изданий по истории, появившихся в первой половине XIX века. Они рассмотрены как новый для своего времени и смешанный продукт вербальной и визуальной экономики. Сформулирован ряд наблюдений и предположений относительно специфики российского производства и рынка иллюстрированных исторических изданий, а также показано, как в одном и том же издательском проекте могут по-разному раскрываться и соединяться признаки «консервативной» и «либеральной» культуры в зависимости от того, в каком ракурсе его трактовать — экономическом, идеологическом, эстетическом, вербальном или визуальном. Особое внимание в статье уделено популярной</p><p>в свое время книге Николая Полевого «История князя Италийского, графа Суворова-Рымникского, генералиссимуса российских войск» (1843), проиллюстрированной 100 гравированными на дереве рисунками Тараса Шевченко, Александра Коцебу и Рудольфа Жуковского. По мнению автора статьи, эта книга представляет собой ближайший в России первой половины XIX столетия издательский аналог заслуженно прославившихся в Европе «Истории Наполеона» (1839) Поль-Матье Лорана и «Истории Фридриха Великого» (1840) Франца Куглера, каждая из которых содержит 500 ксилографий по рисункам соответственно Ораса Верне и Адольфа Менцеля. Можно сказать, что в «Истории Суворова» Полевого устанавливается соответствие между новаторской эстетикой гравированных иллюстраций, популяризирующим повествованием, затронутым демократической идеологией, и спецификой издательского проекта в целом как незаурядного продукта современной либеральной визуальной и вербальной экономики, успех которого подтвержден рыночным спросом.</p></abstract><trans-abstract xml:lang="en"><p>The article focuses on several richly illustrated Russian history publications that appeared in the first half of the 19th century. These publications are considered as new for their time and a mixed product of verbal and visual economics. Several observations and assumptions are proposed regarding the specifics of Russian production and the market of illustrated historical publications. It is also demonstrated how signs of “conservative” and “liberal” culture in one publishing project can be revealed and combined in different ways depending on how it is interpreted — from an economic, ideological, aesthetic, verbal, or visual standpoint. Particular attention is paid to Nikolai Polevoy’s once popular book The History of the Prince of Italy, Count Suvorov-Rymnik, The Generalissimo of the Russian Troops (1843), which was illustrated with 100 wood-engraved drawings by Taras Shevchenko, Alexander Kotzebue, and Rudolf Zhukovsky. The author of the article claims that this book represents the closest analog, in Russia of the first half of the 19th century, to the famous books in Europe The Stories of Napoleon (1839) by Paul-Mathieu Laurent and The Stories of Fredrich the Great (1840) by Franz Kugler, each of which contains 500 woodcuts based on drawings by Horace Vernet and Adolph Menzel. It can be said that Polevoy’s History of Suvorov establishes a connection between the innovative aesthetics of engraved illustrations, popularizing narrative that is impacted by democratic ideology, and the specifics of the entire publishing project as an outstanding product of the modern liberal visual and verbal economy, the success of which is confirmed by market demand.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>визуальная культура XIX века</kwd><kwd>визуальная экономика</kwd><kwd>книжные иллюстрации</kwd><kwd>Николай Полевой</kwd><kwd>Виссарион Белинский</kwd><kwd>Тарас Шевченко</kwd><kwd>Орас Верне</kwd><kwd>Адольф Менцель</kwd></kwd-group><kwd-group xml:lang="en"><kwd>visual culture of the 19th century</kwd><kwd>visual economy</kwd><kwd>book illustrations</kwd><kwd>Nikolai Polevoy</kwd><kwd>Vissarion Belinsky</kwd><kwd>Taras Shevchenko</kwd><kwd>Horace Vernet</kwd><kwd>Adolph Menzel</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Белинский В. 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