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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">versus</journal-id><journal-title-group><journal-title xml:lang="ru">Versus</journal-title><trans-title-group xml:lang="en"><trans-title>Versus</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2782-3660</issn><issn pub-type="epub">2782-3679</issn><publisher><publisher-name>Институт экономической политики имени Е.Т. Гайдара</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.58186/2782-3660-2023-3-4-58-76</article-id><article-id custom-type="elpub" pub-id-type="custom">versus-102</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>МЕТОДОЛОГИЯ СОВРЕМЕННЫХ CINEMA STUDIES</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>METHODOLOGY OF MODERN CINEMA STUDIES</subject></subj-group></article-categories><title-group><article-title>Фолк-хоррор. Субжанр, изобретенный учеными</article-title><trans-title-group xml:lang="en"><trans-title>Folk Horror: A Subgenre Invented by Scholars</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Павлов</surname><given-names>А.</given-names></name><name name-style="western" xml:lang="en"><surname>Pavlov</surname><given-names>A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Александр Павлов</p><p> Москва </p></bio><bio xml:lang="en"><p>Alexander Pavlov</p><p> Moscow</p></bio><email xlink:type="simple">apavlov@hse.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Национальный исследовательский университет «Высшая школа экономики» (НИУ ВШЭ); Институт философии РАН</institution><country>Россия</country></aff><aff xml:lang="en"><institution>National Research University — Higher School of Economics (HSE University); Institute of Philosophy, Russian Academy of Science (RAS)</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2023</year></pub-date><pub-date pub-type="epub"><day>09</day><month>08</month><year>2024</year></pub-date><volume>3</volume><issue>4</issue><fpage>58</fpage><lpage>76</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Павлов А., 2024</copyright-statement><copyright-year>2024</copyright-year><copyright-holder xml:lang="ru">Павлов А.</copyright-holder><copyright-holder xml:lang="en">Pavlov A.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://versus.elpub.ru/jour/article/view/102">https://versus.elpub.ru/jour/article/view/102</self-uri><abstract><p>Статья посвящена фолк-хоррору как субжанру хоррора. Автор показывает, что данный субжанр возник совсем недавно и может быть назван «изобретенной традицией». Хотя сам термин появился в 1970 году, популярен он стал сравнительно недавно. Первым, кто подробно описал фолкхоррор как субжанр хоррора, был британец Адам Сковелл, издавший книгу по этой теме в 2017 году. Сковелл «изобрел» канон субжанра, предложив идею «нечестивой троицы» (три британские картины конца 1960-х — начала 1970-х годов: «Главный охотник на ведьм» (1968), «Кровь на когтях сатаны» (1971) и «Плетеный человек» (1971)) и связав термин именно с британской традицией фильмов ужасов. Подход Сковелла был востребован, но впоследствии ученые не только оспорили его методологию, но и предложили вывести его концепцию за пределы Британии. Так родилась идея американской традиции фолк-хоррора, а затем и многие другие — тайская, индонезийская и проч., распространяя этот термин и на другие медиумы — музыку, мультфильмы, литературу и т. д. Автор статьи посвящает свое исследование академической рецепции фолк-хоррора, показывая, что этот субжанр крайне интересен именно ученым, которые, с одной стороны, предлагают ценные аналитические ходы для анализа эмпирического материала, а с другой — размывают конвенции субжанра, строго очерченные Сковеллом. Автор критически относится к некоторым попыткам ученых переописать субжанр, но вместе с тем полагает, что как фолк-хоррор могут быть описаны многие национальные традиции кино, в том числе российская. В качестве удачного примера приводится третий эпизод второго сезона сериала «Эпидемия».</p></abstract><trans-abstract xml:lang="en"><p>The author explores folk horror as a subgenre of horror, delving into its recent emergence and categorization as an “invented tradition.” While the term surfaced in 1970, it gained widespread recognition relatively recently. Adam Scovell was first to thoroughly examine folk-horror as a subgenre of horror in his book on the same subject, which was published in 2017. It was also him who “invented” the canon of the folk horror subgenre by proposing the concept of the “unholy trinity” —which consisted of three British films (The Witch Hunter in Chief, 1968; Blood on Satan’s Claws, 1971; The Wicker Man, 1971) — associating folk horror specifically with British cinema. However, some scholars challenged Scovell’s approach, expanding the notion to encompass other cultures and mediums, such as American, Thai, Indonesian traditions, and extending into music, cartoons, and literature. In this article, the author examines the academic reception of folk horror. The author argues that scholars show a particular interest by proposing specific analytical approaches to analyze empirical data on one hand, and by aiming to challenge the subgenre’s conventional boundaries on the other hand. The author critiques attempts to redefine folk horror yet recognizes its applicability to various national film traditions, including the Russian context, exemplified by the successful incorporation of folk horror elements in the TV series “To the Lake” (2019), specifically in the third episode of the second season.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>фолк-хоррор</kwd><kwd>хоррор</kwd><kwd>изобретенная традиция</kwd><kwd>академические исследования фильмов ужасов</kwd></kwd-group><kwd-group xml:lang="en"><kwd>folk horror</kwd><kwd>horror</kwd><kwd>invented tradition</kwd><kwd>academic studies</kwd><kwd>horror films</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Ainslie M. Contemporary Thai Horror Film. A Monstrous Hybrid. Edinburgh: Edinburgh University Press, 2024.</mixed-citation><mixed-citation xml:lang="en">Ainslie M. Contemporary Thai Horror Film. 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